Business
- Business analysis & requirements elicitation
- Process analysis & optimisation
- C-level stakeholder management
- IT governance & risk management
Toulouse, France — open to opportunities
ABDELALIES-SEMLALI
Product OwnerBusiness AnalystDigital Product Manager
I turn complex business challenges into simple, scalable digital products.
PSPO IAgile · Scrum · SAFeProduct ManagementBusiness AnalysisServiceNowAI Focal Point
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01 Who I am
Abdelali Es-SemlaliProduct Owner · Business Analyst
More than requirements.
I build products.
BusinessTechnologyUsers
Nearly five years inside aerospace and enterprise IT, sitting between the people who have the problem and the teams who build the answer. I don't hand over a requirements document and walk away — I own the outcome: the vision, the backlog, the trade-offs, the release, and the adoption that follows.
Most of my work happens where things are genuinely complicated: multi-division stakeholders, regulated environments, SAFe trains with several teams, and legacy processes that someone still runs in a spreadsheet.
Product
- Product vision & strategy
- Roadmap & release planning
- Backlog management & prioritisation
- Epics, features, user stories, acceptance criteria
Technology
- Digital transformation programmes
- ServiceNow & CMDB
- Enterprise & manufacturing applications
- AI use cases, adoption & automation
Where I've workedAIRBUS — client throughout since 2022
THALES2021
CAPGEMINI2022 — 2026
AIRBUSCLIENT · 2022 — NOW
SOPRA STERIA2026 — NOW
02 Career journey
Five years, one industry, increasing ownership.
Consulting for Sopra Steria and Capgemini, embedded at Airbus since 2022. Each step moved me closer to the product and further from the ticket.
APR 2026 — NOW
Sopra SteriaBusiness Analyst & AI Focal Point · Airbus · Toulouse
- Business Analyst on a strategic digital transformation programme delivering the applications behind Manufacturing & Electrical Design activities.
- Gather, analyse and translate business needs into functional requirements, features, user stories and acceptance criteria; drive refinement, prioritisation and functional validation.
- Operate across several Agile teams in a SAFe environment — PI Planning, refinement, sprint reviews, retrospectives — aligning business, product and engineering.
- AI Focal Point: identify and assess AI use cases for business value, support teams on productivity and automation, and drive adoption through ideation, enablement and knowledge sharing.
JAN 2025 — APR 2026
CapgeminiProduct Owner — CMAS · Airbus · Toulouse
- Led the €1.5M development and deployment of Airbus's Crisis Management Application (CMAS / BCM), serving 150 key users and 1,000+ end-users across divisions.
- Managed a cross-functional team of 6 developers; owned C-level stakeholder management with Heads of Departments, decision makers and Enterprise & Division crisis management leads.
- Introduced a 3-phase validation process and requirement-freezing rules: +30% predictability on deliverables and −20% delivery time through a hybrid Agile/Waterfall approach.
- Drove IT governance and risk management — risk register, mitigation plans, escalation — and ran steering committees, training and change management.
FEB 2024 — JAN 2025
CapgeminiBusiness Analyst ServiceNow · Airbus · Toulouse
- Built a ServiceNow application automating cybersecurity governance assessments across 300+ aircraft operator applications for EASA compliance; managed a team of 2 developers.
- Replaced a fully manual spreadsheet process with an end-to-end automated solution used by 20+ users.
- Analysed AS-IS processes and configured ServiceNow modules on both the functional and technical side.
- Wrote epics, features and user stories; prioritised the backlog; ran UAT campaigns; coordinated releases and change management.
JAN 2022 — FEB 2024
CapgeminiProduct Owner / PMO · Airbus · Toulouse
- Managed the product backlog end-to-end — user stories, prioritisation, refinement.
- Planned and monitored milestones, deliverables and deadlines; facilitated steering committees.
- Supported project governance: risk identification, mitigation plans and follow-up.
- Led change management initiatives and communication plans.
APR — SEP 2021
ThalesProduct Owner & PMO — Internship · Toulouse
- Facilitated Agile ceremonies and wrote user stories for a complex enterprise environment.
- Ran workshops and customer demos for the US team; executed validation tests.
- Managed sprint planning and the product backlog.
03 Selected work
Five products. Five very different problems.
Open any card for the full case: the challenge, the context, my role, the approach and what changed.
04 My product toolkit
The methods, and where they've actually been used.
Not a skills list — every capability below is tagged with the context it was practised in.
PRODUCT— hover an item for context07
Product StrategyCMAS · BCM
Product VisionAirbus
RoadmapMulti-division
Backlog ManagementDaily
PrioritisationValue-based
User StoriesEpics → AC
Product DiscoveryWorkshops
05 How I work
From ambiguity to delivery.
- 01
Discover
Understand the real problem, not the requested feature. Workshops, process walk-throughs, the people who live with it.
- 02
Define
Translate business needs into clear requirements, features and acceptance criteria a team can build against.
- 03
Prioritise
Focus on what creates the most value. Say no in writing, and explain the trade-off to whoever asked.
- 04
Build
Work close to design and engineering through refinement, sprint reviews and PI cadence. Unblock, don't supervise.
- 05
Measure
Adoption, predictability, delivery time. Learn, iterate, and bring the evidence to the steering committee.
06 Impact
Numbers I can stand behind.
0Years in digital transformation, IT governance and Agile delivery
€1.5MProgramme led end-to-end — Airbus crisis management platform
0End-users served by the BCM platform, across divisions
0Applications brought under automated cybersecurity governance
PSPO IProfessional Scrum Product Owner — Scrum.org
∞Problems turned into products
All figures sourced from delivered programmes · no estimates
07 Professional certifications
Certified where it counts.
Professional Scrum Product Owner I
SCRUM.ORG · PSPO I
The product-ownership fundamentals I apply daily: owning the vision, maximising value, managing the backlog as a live artefact rather than a wish list, and working with stakeholders instead of around them.
Practised frameworks & disciplines
SAFeMulti-team PI planning · in practice
ScrumCertified PSPO I · Scrum.org
Agile & KanbanDelivery cadence · in practice
Business AnalysisRequirements & process · in practice
Education
MSc Digital Project ManagementUNIV. JEAN JAURÈS · 2021
MSc Industrial Project ManagementHECI CASABLANCA · 2018
08 Resume
Want the full story?
Explore my complete professional journey, experience and skills — one page, both languages.
09 Contact
Let's build something meaningful.
Abdelali Es-SemlaliProduct Owner · Business Analyst
Whether you're looking for a Product Owner, a Business Analyst, or someone who can hold the line between business and technology — let's talk.